Posts Tagged ‘Versace’

Versace's Facebook Crisis: Three Key Takeaways

Posted on July 24th, 2011 by Shane Barnhill

Although past high-profile social media controversies — such as those involving Nestle, Amy’s Baking Company & Bistro, and Southwest Airlines — have provided numerous takeaways to guide brands through similarly troubled waters, Versace’s recent brand-jacking offers a fresh set of lessons learned.

Versace’s Facebook Crisis: Three Key Takeaways

Posted on July 24th, 2011 by Shane Barnhill

Although past high-profile social media controversies — such as those involving Nestle, Amy’s Baking Company & Bistro, and Southwest Airlines — have provided numerous takeaways to guide brands through similarly troubled waters, Versace’s recent brand-jacking offers a fresh set of lessons learned.