I’m taking a timeout from Uptick Sports. There. I said it.
Over the past two years, this personal side project of mine — an NFL fantasy football stock market — has totaled over 6.2 billion shares of stock traded. Trading volume increased by 188% in 2010 to 4.6 billion shares, up from 1.6 billion shares the prior year. What mattered more to me than the growth, however, was the fun that I had connecting with people who share my passion for fantasy football.
When the 2010 season ended, I felt energized, and I set about designing improvements to the stock market. I created a set of badges that traders could unlock through specific achievements, in order to add an additional game layer to the stock market experience. I also began work on an improved user interface, and collected bids for iPhone and Android apps in order to provide a more mobile-friendly trading platform.
But the NFL lockout that followed last season diverted my attention away from the process of making improvements to the Uptick Sports website. During that time, I also started a new role that I really love. I’m passionate about the digital strategy work that I do now, and I find that the line between personal and professional time is increasingly blurred. I simply enjoy spending my free time doing research and work related to my career instead of programming new stock market functionality and keeping track of NFL roster changes.
So, while it’s tough for me to come to the conclusion that a timeout is, in fact, necessary, I’m taking one. Uptick Sports will most likely make a comeback, however, in a form that provides a better user experience on mobile devices. It just won’t happen this year.
In the meantime, I’d like to thank the traders that have made managing Uptick Sports so enjoyable. It’s because of your insights — through both your trades and your interactions — that I’ve had more fun than usual with fantasy football over the past two years. Let’s stay connected! I’m always willing to join a new league, so hit me up with an invitation if you’re in need of an extra league manager. Just be forewarned that I may have to employ Zaarly to find someone to sit in on a live draft.