I’ve been doing some research on data visualization lately. And infographics (love ‘em or hate ‘em), are perhaps the best known format for visually representing large sets of data. They allow content creators to take complicated subjects and distill the most important points and themes out of all the complexity.
The problem with infographics, however, is that they can be notoriously expensive to produce, in terms of both time and dollars. For this reason, many tools are now available that enable low-cost, do-it-yourself infographic production. Visual.ly is one of the most well-known. But right now, my favorite tool is Piktochart. I created the infographic below while testing out Piktochart. It’s sort of a visualization of my recent career experiences. It took me about an hour to produce.
Think about that: one hour to produce.
Now granted, I had my data points handy (via my resume), so my data collection costs were non-existent. But in my experience, design costs are the most significant expenses associated with new infographic projects (Of course, good design is worth the money. But budgets are tight.).
Would a tool like Piktochart help lower the costs of our your content marketing efforts? If so, give it a look. And check out my infographic below, which encapsulates a handful of accomplishments from my current role. I’d love to heard what you think of it.