Radian6: New Year’s Resolutions Social Media Infographic

Radian6: New Year’s Resolutions Social Media Infographic


Millions of people are about one week into working on their goals/resolutions for the 2012 year. For tech savvy types, these plans may involve learning to code via Codeacademy’s Code Year initiative, or obtaining a new technical certification. For others (aka the “Normals“), plans might center around losing weight, becoming more active, or saving more money (at least that’s what this fantastic infographic from Radian6 shows).

And for me? I’m committed to reading more books, trying new foods, and learning to meditate. But each of those resolutions will be a piece of cake compared with my most ambitious goal for 2012:

I’m going to spend less time on Twitter.

To be clear, I’m not planning to spend less time on social networks. It’s just that I’ll be allocating my time differently. Twitter is great, obviously — it’s become a daily essential for me alongside air, food and water — but it has become relatively less interesting as other apps and/or social networks increasingly pull away my attention.

Like other established heavyweight networks such as Facebook and LinkedIn, Twitter has come to resemble a presidential candidate who has survived a grueling nomination process and must now focus on appealing to a more moderate general electorate. In other words, these social networks are racing to to the middle, adding “me too” features that newer users expect and appreciate.

A couple of examples:

  • Facebook’s recent “subscribe” feature that enables individuals — especially public figures — to share public posts with non-friends, providing for asymmetric follower relationships similar to Twitter.
  • Twitter’s enhanced profile pages that allow businesses to manage initial consumer impressions, similar to landing tabs on Facebook (yes, I know they’re not actually tabs anymore).

And there are more. This is a good problem for these networks to have, of course. But the need to cater to the expectations of newbies due to mainstream acceptance doesn’t always lead to terribly interesting innovation.

As a consequence, I’m starting to spend less time on the heavyweight social networks. My average time spent on Facebook per day has dropped by about half, and LinkedIn has been relegated to a few visits per week (Yes, I know this is a bad thing. I know.). And Twitter?  I’ve refined my Twitter lists to segment professional connections, news sources and personal relationships. These lists are so finely-tuned now that I keep up-to-date with news related to digital strategy and social media during the day, and scan through tweets from friends when I have free time.

From Instagram: "Opah Carving"

From Instagram: "Opah Carving"

So where will I be spending more of my time online? In place of Twitter, I’m going to commit time to a handful of other apps that are simply more interesting to me right now, such as:

In addition to spend more time on these four apps, I have also started up a photo blog on Tumblr, a platform that I adopted early-on and then abandoned a long time ago. I’ve found a reason to give it another shot this year.

Thus, 2012 will be a year of trying out new things and spending less time on the networks — especially Twitter — that have garnered most of my attention over the past couple of years. It’s not just a case of chasing new and shiny objects, either. I view Pinterest, Instagram, Google+ and Path as apps/networks with real staying power, and the first three are especially interesting for brands.

Sometimes, it’s important to look beyond what is mature and proven. It’s certainly more interesting — wouldn’t you agree?



Powered by Facebook Comments

Tagged with:

9 Responses to “My 2012: More Pinterest, Instagram, and Path. Less Twitter.”

  1. Great post, Shane!

    I’ve noticed I’ve stopped spending time on Facebook as well. I check in here and there throughout the day, if that. The the news feed has become a bit overwhelming, and my Facebook friends aren’t in my industry so I spend much of my time engaging elsewhere during the day – Twitter and Google+ primarily.

    You describe an interesting evolution that I’ve heard alluded to elsewhere: people are joining other social networks to fine tune their friend lists and sharing activities instead of fine-tuning them on Facebook itself. I’ve actually been spending much more time revising and building Twitter lists to then use to build out my Google+ circles, but this post serves as a good reminder to spend some more time exploring these smaller social networks as well.

    Thanks for including our Radian6 infographic!

  2. Shane Barnhill says:

    Thanks Shannon.

    I need to tune my Google+ circles next. And like you, most of my Facebook friends aren’t in my industry, so our interests are largely different.

  3. Colby says:

    Nice post Shane! That reminds me I need to put together a 2012 goal post to keep myself accountable. As for my social media goals…I’d really like to dig deep into Google+ this year.

    By the way, what were your 2011 goals and did you accomplish them?

  4. Shane Barnhill says:

    Thanks Colby! I think digging deeper into Google+ is a great 2012 goal. G+ is growing fast and will become increasingly important.

    My main goals for 2012 were to: (1) Add strength training to my cardio workouts, and (2) Move into a new role focused on digital strategy.

    It took my awhile to get going on the first goal, but I got into a great groove and kept at it until I broke my fibula back in November. That derailed my workout routine. As for the second goal, I started a new role in May and love my work now!

  5. Chong says:

    Hi Shane, glad to pick up your thoughts here. This is an interesting post. I’m actually following the same steps, too. Pinterest sites are really catching up fast. Unfortunately, google + is not available in China thru web. But Path and Instagram have gained some attention from the early adopters here, too.

    • Shane Barnhill says:

      Thanks Chong. It’s good to hear from you. Send me a link to your Pinterest profile.

      I think a lot of people are going through the same steps. There is so much innovation from new apps right now.

  6. Chong says:

    Hi Shane, I do have a Pinterest account but I’ve pinned nothing… I am more into the Chinese pinterest site duitang.com — though not often either.

  7. [...] Twitter race to the middle with “me too” features that appeal to broader user bases (which I’ve, ahem, written about before), there are opportunities to capitalize on granular interests and use cases. You just may need to [...]

Leave a Reply