A Superhero’s Guide to Social Media

On November 25, 2010, in Social Media, by Shane Barnhill

Where do you turn for insight and analysis regarding social media trends and technological advances? Top blogs such as Convince and Convert from Jay Baer or The BrandBuilder Blog from Olivier Blanchard are great sources for social media strategy and marketing insights.  Or, perhaps you’re an avid reader of the invaluable research from Jeremiah Owyang, or of the great content from knowledge sharing communities such as Toolbox.com.

The Drunk Hulk

The Drunk Hulk

While these are all great options, it’s hard to beat the wisdom of a Superhero. For that reason, I sat down (virtually, anyway) with one of the strongest, most entertaining — and yes, most inebriated — heroes in the world:  the Drunk Hulk.  If you’re not familiar with the Drunk Hulk, then you’ve been missing out.  On an almost daily basis, our favorite green hero provides his intoxicated insights into the politics, memes and news that captivate the world’s attention.  With nearly 59,000 Twitter followers and over 900 Facebook fans, he has become an Internet phenomenon.  Here is the transcript of our interview:

Hi Drunk Hulk, thanks for joining me.

DRUNK HULK HAPPY BE HERE!

SORRY FOR TAKE SO LONG TO ANSWER QUESTION! DRUNK HULK LIFE COMPLICATE NOW! EVERY MORNING FEEL LIKE DRUNK HULK IN EPISODE OF QUANTUM LEAP! WHERE DRUNK HULK! WHO DRUNK HULK! OH BOY!

On this past Halloween, did you go out dressed as a social media-inspired character such as Merton, Sad Keanu or an Angry Bird?

DRUNK HULK CELEBRATE HALLOWEEN! DRUNK HULK GO OLD SCHOOL THIS YEAR! DRUNK HULK DRESS AS COUSIN OLIVER FROM BRADY BUNCH! AND TRUE TO CHARACTER! DRUNK HULK WENT TO BEST HALLOWEEN PARTY! AND THEN COMPLETE RUIN IT!

Packer vs. Vikings 2009photo © 2009 Joe Green | more info (via: Wylio)

Speaking of spooky things, do you think that Brett Favre should use social media to manage his deteriorating reputation?

SEEM TO DRUNK HULK IT WAS HIM BE SOCIAL THAT GOT FAVRE INTO TROUBLE BEGIN WITH!

IF THEY NO MAKE HALLMARK CARD FOR SENTIMENT! NO DO IT! LAST TIME DRUNK HULK CHECK! THERE NO HALLMARK CARD THAT INVOLVE UNZIP YOU PANT!


You have over 900 fans on Facebook.  What advice can you give to companies looking to grow their fan bases?

DRUNK HULK GOT NO IDEA!

IF DRUNK HULK GOT GUESS! DRUNK HULK SAY NO WANT IT! THEN IT HAPPEN! LIKE LOVE! OR BRISTOL PALIN DANCE!


Has the Old Spice Man influenced you to buy any of Old Spice’s products this year?

WOW! DRUNK HULK NO EVER BEEN ASK QUESTION ABOUT DUNE BEFORE!

DRUNK HULK NO EVER BUY ANYTHING BECAUSE OF DUNE! BUT MOVIE DID ENCOURAGE DRUNK HULK TO WANT BUY ACT LESSON FOR STING!


Do you have any privacy concerns associated with broadcasting your location through services such as Foursquare, Facebook Places or SCVNGR?

GOT NO INTEREST IN LET ALL PEOPLES KNOW WHERE DRUNK HULK IS ALL TIME! DRUNK HULK THINK IT INTEREST THAT PEOPLES WHO COMPLAIN ABOUT PRIVACY MOST! ARE SAME WHO POST THEY LOCATION EVERY TWO MINUTE!

FOR SERIOUSLY! UNLESS YOU NAME WALDO OR BEEF! DRUNK HULK NO WANT KNOW WHERE YOU IS!


Google has had some missteps with social networking in the past, but is reportedly planning to incorporate new social features into its products in the near future in order to compete more effectively with Facebook.  Do you think Google can compete with Facebook in social networking?

GOOGLE NO MAKE MISSTEP! PEOPLES NO UNDERSTAND GOOGLE!

GOOGLE WAVE MASTERPIECE! DRUNK HULK TAKE COMFORT IN FACT THAT WAVE BE DELIVER TO FRIEND WITHIN TWO TO THREE DAY! OR SOMETIME WAVE NO BE DELIVER AT ALL! JUST LIKE REAL LIFE! THAT MAKE CORRESPOND EXCITE! AND UNPREDICT!

GOOGLE BUZZ BRILLIANT! BACK IN OLD DAY! IF DRUNK HULK WANT KNOW WHAT FRIEND ADDRESS BOOK LIKE! OR IF FRIEND GOT SECRET! DRUNK HULK GOT BREAK IN HOUSE AND ACCESS COMPUTER WHEN THEY SLEEP! BUT THANK TO BUZZ! IT ALL JUST ONE CLICK OF BUTTON AWAY!

GOOGLE WAVE TEACH DRUNK HULK PATIENCE! GOOGLE BUZZ TEACH DRUNK HULK OPEN UP MORE!

THANK GOOGLE!


When I watch this double rainbow video, it makes me want to…

HAVE WHAT THAT GUY HAVING!

What insight can you give to companies looking to optimize their social media strategy?

BE HONEST WITH DRUNK HULK! MAKE DRUNK HULK LAUGH! SAY HOW PRETTY DRUNK HULK LOOK! DRUNK HULK GOT NO CHOICE BUT HEAR YOU! STATE YOU CASE! TIME AND AGAIN! TREAT DRUNK HULK LIKE PRINCESS! DRUNK HULK NO USE TO LIKE THAT! ASK HOW DRUNK HULK DAY GO! NO BE ALARM IF DRUNK HULK FALL HEAD OVER FOOT! NO BE SURPRISE IF DRUNK HULK LOVE YOU! FOR ALL THAT YOU IS! DRUNK HULK CAN NO HELP IT! IT ALL YOU FAULT!

A Drunk Hulk Tweet

A Drunk Hulk Tweet

Did you see the movie, “The Social Network,” and if so, what did you think of it?


DRUNK HULK NO SEE SOCIAL NETWORK! IF DRUNK HULK WANT SPEND TWO HOUR WATCH PEOPLES CHEAT ONE OTHER AND MAKE MILLION OF DOLLAR! THEN DRUNK HULK WATCH JIM CRAMER!

If you could smash one of the following, which would you choose: Apple TV, Google TV, Roku or the Boxee Box?

DRUNK HULK SMASH NONE! YOU MUST BE CRAZY! THAT CRAP EXPENSIVE! YOU THINK DRUNK HULK MAKE OF MONEY!

What do you think about “Social Media Ninjas” and “Social Media Rock Stars?”

NO SURE! DRUNK HULK DO THINK THAT IF YOU “SOCIAL MEDIA NINJA”! THEN YOU PROBABLY DO “NINJA” PART ALL WRONG! GOT BE HARD SNEAK UP ON SOMEONE IF YOU TWEET YOU EVERY MOVE! UNLESS YOU SOME KIND HIPSTER IRONY NINJA!
STUPID HIPSTER IRONY NINJA!

Hulk, thank you for your time and advice.

YOU WELCOME!

So there you have it — analysis of some of this year’s top social media and technology topics from one of the strongest beings on the planet.  Will these insights help you manage your social media campaigns more effectively?  Hopefully so. But keep in mind, as Jermemiah Owyang notes, “Social media superhero powers don’t come from radioactive spiders or falling meteors or hammers from demigods, they come from within.  Remember, you get as much as you put into social media, so building great content, connecting with others, and sharing what you know will yield YOUR path to greatness.”

What do you think of the Drunk Hulk’s thoughts above?  Let me know by providing your comments below!

 

Hands On With… PicPlz

On November 17, 2010, in Social Media, by Shane Barnhill

Photo sharing web applications are nothing new.  Established sites as Flickr, Picasa and Facebook (which maintains its position the world’s largest photo sharing site) have been around for years.  And yet, over the past couple of weeks there has been a palpable buzz around socially-integrated, mobile-based photo sharing services.

The venture capital firm Andreesen Horowitz, for example, made a splash last week by publicly switching its ongoing investment focus from the popular iPhone app Instagram, to rival Picplz (prompting Marc Andreesen himself to post an explanation to Quora).  Meanwhile, Instagram — which like Picplz allows its users to apply filters and share mobile photos — continues to add 100,000 users per week.  And most recently, Path launched amid much fanfare as a closed social system for photo sharing and social networking.

One Happy, One Mad

My first Picplz photo: "One Happy, One Mad."

All the recent hype over these social photo sharing services has caused some to ask, “So What’s With All the Photo Sharing Apps?”  Well, these new services are poised to not only siphon away users from more established photo sharing players, but to also add incremental value to the experience of photo sharing.  For that reason, I recently when “hands on” with Picplz, one of the hotter new entrants to the highly competitive (but as yet not monetized) photo sharing space.  Feel free to check out my Picplz profile.

In a nutshell, here is what I’ve found:  PicPlz is a lot of fun.  Because Picplz is geared mainly toward mobile devices (though photos can be shared via the Picplz website), its mobile app relies on a minimalist, intuitive design.  There really is no learning curve.  The application makes it simple to snap a photo, apply one of several filters, add comments and post them with the photo to both Twitter and Facebook.  Picplz even recognizes your location, displays it on a Google Map and provides an option to check in on Foursquare.

While these social sharing and check in features are useful and critical for PicPlz’s growth, the tool’s filters really are its incremental value.  With filter effects such as “Instant Film,” “High Contrast Monochrome,” and “the 70s,” simple snapshots are instantly transformed into artsy photos worthy of sharing across social networks.  In total, six filter effects are currently available on Picplz, compared with eleven for Instagram.

In summary, Picplz is a great option for mobile smartphone users who want to add style to photos and share them both within Picplz and across social networks.  Instagram may offer more filters and an option to publish photos to Flickr (something that Picplz lacks).  However, unlike popular iPhone-only apps such as Instagram and Hipstamatic, Picplz is available for both iPhone and Android users  – which has helped fuel over 130,000-plus downloads to date.  And while the path to monetization remains elusive for these services, the value that they add to the photo sharing experience makes them a must-have for smartphone users.

What do you think? Have you tried Picplz?  If so, let me know what you think of it.

 

Why Criticize Facebook in its War Against Google?

On November 13, 2010, in Social Media, Technology, by Shane Barnhill

I feel compelled to lob some criticism toward Mountain View right now. Don’t get me wrong. I love Google. From its Android OS, to Google Apps to its recent innovation with Google Instant (apparently I’m one of the few who like it), I’m a fan of Google’s products and services.

Here’s my beef: Earlier this week, Google changed its Contacts API terms of service to demand something called “data reciprocity.” In layman’s terms, Google is requiring any service which allows its users to import contact information from Gmail to allow those users to export contact data from those services back into Google (such as the wealth of information that Facebook members have about their friends). And here’s the kicker: Google will be enforcing this new policy selectively, as needed.

This is clearly a swipe at Facebook, and frankly (read the rest on Social Media Smarts)…